The AFA hierarchy has publicly declared that there were other "more important" issues to deal with... but that' s not the real reason why they pulled a Schiavo on their own boycott.
The truth of the matter is that their boycott WAS A PATHETIC JOKE!
Disney didn't lose any money over this declaration. People were still flocking to see the theme parks. They were still buying the videos and the merchandise and they were still watching the Disney Channels.
If anything, MORE people were giving money to Disney, just because the AFA declared a holy war against it!
But there was more to Disney than just the Mouse... and that was something that the moralists forgot about. The Walt Disney Corporation is a HUGE corporation, with its hand in a lot of things.
- Every time an AFA member turned on the TV to their local ABC affiliate, they were violating their own boycott.
- Every time they watched ESPN, they were violating their own boycott.
- Every time they listened to Rush Limbaugh, they were violating their own boycott.
- Every time they listened to Paul Harvey, they were violating their own boycott.
- Every time they watched certain syndicated shows like "Home Improvement", they were violating their own boycott.
- Every time they watched a Mirimax movie, they were violating their own boycott.
Basically they couldn't do anything without violating their own anti-Disney boycott.
But they can't admit to their own failure! They never will admit that this boycott of theirs didn't work, because it would lead to doubt about future boycotts. If they had to admit to their own failure, then they won't be able to bully the next company that does something to offend them. It would neuter their own effectiveness.
I mean, the AFA would basically be treated like Alec Baldwin did when he took on Michael Eisner in the 90's.
"We're with the AFA."
"The AFA, the American Family Association... and we're pissed off about your corporate policy."
"Who are you again?"
"The AFA! You have to change your ways, because your policy is offensive to us."
"And... WHO are you again?"
"THE AFA! We're the ones that took on Disney and Pepsi!"
"Yes! And if you don't change your policy, then we will boycott your company's products!"
"Funny, they're both still in business. Doesn't sound like your boycotts have any effectiveness. Who are you with again?"
"Sorry, doesn't ring a bell."
Update 06/01 - Sure enough, the AFA have set their moralist sights on another corporate target... the Ford Motor Company. It seems that for every Jaguar sold, Ford gives $1000 to a gay and lesbian group and the AFA has decided that they they will not stand fo that!
What a bunch of pathetic losers!
Look for sales of Jaguars to go up.